As an online marketer you know the importance of gaining that advantage on your competitor. The Internet has grown at such a rapid pace that there is now fierce competition in almost every major market. It’s for this reason that we now have to try to gain as much of an advantage as possible on our competitors.

One of the best ways to market a product or service is through Google Adwords but of course you also need to know what keywords to target that will bring in the best return on investment. There are a few ways you can go about selecting your keywords. You can of course use a keyword research tool to get an idea of the types of searches being done in your target market, or you can select keywords based on what Google suggests.

I’ve found though that the best way to “match” or “one up” your competition is to actually legally spy on their campaigns. What exactly do I mean by that? Recently released is a program called PPC Web Spy which allows you to analyze all the keywords that your competition has targeted in their Google Adwords campaigns. This tool has literally transformed the playing field with regards to keyword research.

With PPC Web Spy nothing is left to the imagination. You are provided with the keywords that others are using in their campaigns. In turn you can use those same keywords in your campaigns as well. It’s not only the keyword data you receive; you’ll also be able to review how much they are paying per click for each keyword. This data is critical regarding whether or not you can match their bid rate.

Another great feature of the tool is the ability to see what your competitors Adwords rank is for every keyword they have placed a bid on. This will give you an indication of where you would rank if you placed a similar bid. You’ll also be able to review the total money spent per day for their campaign. This information is extremely beneficial to you as an online marketer.

After reviewing PPC Web Spy further I really liked the option of viewing the landing page of the advertiser without having to actually click on their ad. You’re often tempted to review the landing pages of your competitors, but as a general rule, unless you are truly interested in what they have to offer, you shouldn’t “click it” as it cost the advertiser money. This tool eliminates that entirely as you are able to view all the landing pages without having to click the ad.

Overall, I truly recommend PPC Web Spy. You can get started with it for free, so there is no reason why you shouldn’t get started with it right now, as you can start building your keyword campaigns within minutes.

Technorati Tags: PPC market research, keyword research tool, free PPC software

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Tags: free ppc market research tool, keyword tool, pay per click software

This entry was posted on Saturday, February 7th, 2009 at 8:38 pm and is filed under PPC, Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.