Moving on from what to do with you list and your most general and untargeted form of targeted marketing, let’s take a look at the first specialized resource here, your customers. The people that have either only bought low priced introductory products from you before, or have only purchased from you once.
What you’ll start to see is as we get more specialized and move up the food chain in terms of profitability, things start to get easier to figure out what to do and when to do it when crossing your resources over. It’s also important to note, that with paying customers, and them being lower in numbers than your list, it’s easier to make a mistake and lose profit potential rather quickly if you’re not careful about where you’re setting foot.
When thinking about what to do with what resource, remember to always think in terms of where these people are going next in the standard form when setting orders in the way of importance. For example, with our short-term customers, in the standard flow of things, they’ll be turning into your big buyers. The people that buy the most products from you at the highest price, so again, short term, they may not seem like much now, but in the future, this is where your big profits are going to be coming from, hence their major importance, and the general attitude is that you should give them something a little extra for their time. That’s not because they’re more demanding than your list, but because the profit potential is much higher for you, their numbers are much smaller, and the margin of error also is much smaller.
Organizing Is the Key to Success
Now, before we even start, we’re seeing a new problem emerge. The organizing and managing of five different resources (your affiliates, your list, your customers, long term customers, and joint venture prospects) that all overlap can become a complex, time consuming and confusing task, and that’s not what we want. I can rightly see why many just take all their five resources and just bundle them into one list. I’d highly suggest you avoid doing this unless you’re just promoting other peoples stuff or very rarely create your own products. If your business is, and will in the future remain all about the products you’re creating and selling, keep them separate. If you carry this section out correctly, it won’t mean a huge amount of extra work, aside from five short mailings per product promotion drive or launch instead of one.
Back to Managing Your Customers
The reason I mention the above is that when you get to this stage, the people out there that do things this way and keep their resources separated, try to give them the earth. For example, if I told you how valuable these people are, and you wanted to turn them into affiliates, how do you do so?
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