The Five Primary Resources Of Any Online Business
April 26th, 2009What are your five primary resources, the lifeblood of any online business? Well, that’s your affiliates, your list, your customers, long term customers and joint venture prospects, all of which are your resources, or your promotion power.
Each one of these big five have the power to make you sales, and big profits. However, imagine being able to take those five resources and manage them in such a way that you never have to carry out the expensive act of paying for new customers, a bigger list, more affiliates or JV contacts ever again, but still having countless thousands of them flowing into your lap.
It sounds unbelievable, but with the right management of your resources, you’re going to be seeing their usefulness double, multiply by three, four, sometimes even five. What does this mean for your profits? Well, have you ever worked it out in your head how much you’d make if you doubled a penny every day for a month or two? The principal here is the same, but instead of money, you’re using your resources. The more you have, the faster they build each other. The true power of real exponential growth is at every marketer’s fingertips. You just have to know how to realize it’s there and understand how to use it to your advantage.
The whole idea here is based around kind of a cross promotion strategy, which is nothing new in terms of products, but when we look at it in terms of the five main resources it becomes a different matter entirely. What you want to do is take the whopping promotion power of the big five, tie them together and double what they’re doing for you without bringing in anyone new.

So we’re taking that circle, and moving people around so that they can reside in multiple places, which in turn, can double, or even triple your promotion power simply because one person becomes two, three and up to five different resources on their own. It’s powerful stuff.
Think about your five main resources: Affiliates, Standard List, Standard Customers, Long Term Customers, and Joint Ventures, for they will form the basis of your whole web-based marketing outlook.
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