As an online marketer you know the importance of gaining that advantage on your competitor. The Internet has grown at such a rapid pace that there is now fierce competition in almost every major market. It’s for this reason that we now have to try to gain as much of an advantage as possible on our competitors.

One of the best ways to market a product or service is through Google Adwords but of course you also need to know what keywords to target that will bring in the best return on investment. There are a few ways you can go about selecting your keywords. You can of course use a keyword research tool to get an idea of the types of searches being done in your target market, or you can select keywords based on what Google suggests.

I’ve found though that the best way to “match” or “one up” your competition is to actually legally spy on their campaigns. What exactly do I mean by that? Recently released is a program called PPC Web Spy which allows you to analyze all the keywords that your competition has targeted in their Google Adwords campaigns. This tool has literally transformed the playing field with regards to keyword research.

If you’re already running any kind of ads online, this is an absolute no-brainer! This is very cool…

Did you know that it’s possible to place YOUR ads on your competitors blog or website?

Seems crazy doesn’t it?But it’s true thanks to Google’s Placement Targeting Advertisement system.

Here’s a quick video that explains the whole process: Placement Locator

So why should you think about using this? Two words… Targeted Traffic!

All you need to do is find websites in your niche that are getting a lot of traffic and then place ads on those sites. Seems simple doesn’t it?

It is thanks to Google and a special piece of software that makes it even easier for you.

Take a look: Placement Locator

You’ll be impressed.

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