Everyone wants to have their site rank well and have top search engine rankings in Google.
And why not? Not only can Google send you a boatload of free traffic – it’s also highly targeted, and it’s one of the best ways to drive business.
The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you’ll always be fighting, kicking and scratching to maintain your traffic – along with the ever present fear that your livelihood is only one “algorithm update” away from vanishing.
And that’s if you can even get ranked for any decent keyword, to begin with…
In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their search engine rankings fluctuate constantly – several times a day, in some cases.
The fact is – it’s getting harder and harder for the “little guy” to get any kind of meaningful web presence on the web these days.
Getting ranked in Google is almost impossible unless you’ve got a major promotional budget and some time on your hands to “wait” for your domain to become trusted (Google favors older domains). And advertising with pay-per-click ads isn’t affordable like it once was.
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