by Rich Benvin | Dec 4, 2012 | International Business
1. If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn’t everyone always buy the best product? Many...
by Rich Benvin | Nov 4, 2012 | International Business
Our in-house foreign nationals can sell to overseas markets. In one example, a U.S.-based CEO told me his Chinese wife could negotiate with the Chinese government for market entry. My questions were: Is she a skilled negotiator? Does she understand the sales process?...
