I Sold Everything: Why Owning Less Made Me a Better CEO (And a Happier Human)
What if I told you that the best decision I ever made for my happiness—and my business—was to sell my house, my car, and nearly all my stuff?
This isn’t some attempt to be “ultra-minimalist” or flex my ascetic lifestyle for internet points. It’s not about being woke or trendy. It’s about freedom. Real freedom—the kind that lets you wake up every day and work on things you love without the weight of things you don’t.
In this article, I want to walk you through why I sold nearly everything I own and how that decision transformed me from a distracted entrepreneur into a focused, fulfilled, high-leverage CEO.
The Wake-Up Call: Stuff Was Owning Me
Let’s rewind. I had it all—the big house, luxury car, loads of shiny objects. From the outside, things looked great. But on the inside, I felt…off. Even with “success,” there was a nagging sense of disconnection.
I realized my life had slowly become a treadmill of financial upkeep, lifestyle inflation, and distraction. I had built a business just to maintain a lifestyle I no longer wanted.
So I decided to burn it all down (metaphorically).
I sold the house. The car. The distractions. What was left? A desk, a computer, and a bed. And for the first time in years, I could breathe.
Why I Did It: Clarity Over Clutter
This wasn’t about retreating into poverty. It was about reclaiming focus. Here’s what I discovered:
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Stuff separates you from joy. It tricks you into thinking you need more—when in fact, you just need better alignment with what fulfills you.
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The happiest I ever was? When I was working from a $2K/month apartment, making $100K/month, with no obligations other than my work. I had nothing to prove. I was building what I loved.
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The lie we’re sold: Get rich → buy more → be happy. But more often, it’s: Get rich → own more → feel trapped.
The Real Reason You’re Unhappy in Business
Too many entrepreneurs fall into the trap of chasing revenue instead of mastery. We start businesses to escape a job or make ends meet, which is fine—but if we stay in that lane too long, we disconnect from why we started building in the first place.
The truth?
Fulfillment doesn’t come from money. It comes from the mastery of your craft, building things that challenge and excite you.
When you chase money alone, you make short-term decisions. When you love what you do, you make long-term ones. And long-term decisions build real value.
Why Owning Less Is a Business Power Move
When you own less, you fear less. You can:
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Take bigger creative risks.
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Make long-term business bets.
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Ignore profit in favor of product-market fit.
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Outwork and outmaneuver competitors who are stuck serving their lifestyle.
“The easiest way to beat someone trying to make $100K/month? Don’t try to make a profit at all.”
I run my company HiRos with this mindset. My lifestyle is simple, so I don’t need to milk profits. I reinvest in my team. I innovate freely. That’s an edge no one talks about.
What This Means for You
I’m not saying you need to sell your home or give up your car. I’m saying you need to:
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Audit what you actually love. Not what society told you to love.
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Cut out the things that create pressure. Financial obligations, status symbols, projects you hate.
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Build from love, not from lack. Work on things that fulfill you. The money will come as a byproduct of mastery.
The Takeaway: Less Gives You Leverage
Minimalism isn’t about owning fewer things. It’s about owning your choices. When you eliminate the distractions, the obligations, and the need to constantly chase “more,” you get your time, energy, and focus back.
That’s the fuel for real growth—not just in business, but in life.
And now? I wake up, grab a coffee, and build what I love. That’s the win.
Final Thought:
“Life is way too short to spend working on businesses you don’t absolutely love.”
If there’s something in your life pulling you away from the work, the creativity, the you that wants to build, create, and be free—cut it loose.
I’ll see you in the next article, where I break down how this shift made me 10x more effective as a CEO and business strategist.
In the meantime, simplify. Reclaim your focus. And build what matters.
Subscribe for more on entrepreneurship, focus, fulfillment, and building businesses that align with who you really are—not who Instagram says you should be.
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